Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
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SpeakersStefan Stremersch (Erasmus University Rotterdam), Russell S. Winer (New York University, United States), and Nuno Camacho (Erasmus University Rotterdam)
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FieldMarketing
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LocationOnline
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Date and time
April 28, 2021
19:00 - 20:00
A new Journal of Marketing study finds that the current research faculty incentive system in business schools is broken and unsustainable in the long run. Among other issues, the authors find that (1) business schools focus on the wrong incentives, leading to a high volume of research of low quality; (2) less relevant research leads to lower teaching quality; and (3) deans and associate deans feel business schools overpay faculty for the research they do. In this webinar, the authors will provide several actionable strategies business schools can take to improve their “business school health.”
Register on the website of American Marketing Association. Seminar takes place on April 28, 2021 at 01:00 PM in Eastern Time (US and Canada) and 7:00 PM CEST Time (the Netherlands).