• Graduate Program
    • Why study Business Data Science?
    • Program Outline
    • Courses
    • Course Registration
    • Admissions
    • Facilities
  • Research
  • News
  • Summer School
    • Deep Learning
    • Machine Learning for Business
    • Tinbergen Institute Summer School Program
    • Receive updates
  • Events
    • Events Calendar
    • Events archive
    • Summer school
      • Deep Learning
      • Machine Learning for Business
      • Tinbergen Institute Summer School Program
      • Receive updates
    • Conference: Consumer Search and Markets
    • Tinbergen Institute Lectures
    • Annual Tinbergen Institute Conference archive
  • Alumni
Home | Events Archive | Multi-channel Marketing
Seminar

Multi-channel Marketing

  • Series
    BDS Marketing Seminars
  • Speakers
    Nicolas Padilla (London Business School, United Kingdom) and Koen Pauwels (Northeastern University)
  • Field
    Marketing
  • Location
    Online
  • Date and time

    October 04, 2022
    15:00 - 16:00

This seminar series is also part of the coursework of the research master course “Marketing Science”. Each seminar lasts about 30 minutes and are followed by a “behind the scene” chat with the speaker for PhD and research master students.

• October 4: Multi-channel Marketing

15:00 Nicolas Padilla (London Business School, United Kingdom) -- Online

  • Dr Nicolas Padilla will discuss one of his latest projects in retailing on "The Customer Journey as a Source of Information" (with Eva Ascarza, HBS & Oded Netzer, Columbia).

15:30 Koen Pauwels (Northeastern University, United States) – Online

  • Prof. Koen Pauwels will present “Racial Pay Gap in Influencer Marketing”, a joint project with Amy Pei, Yakov Bart, and Kwong Chan. Koen’s coauthors will also join for the discussion.

16:00 Discussion for PhD students and research master students


Find more info on past seminar in this series here.