Brand Store Entry in a Grocery Setting: The Impact on Supermarket, Online Direct and Overall Firm Performance.
Michiel van Crombrugge
- Brown Bag in Business Economics - Marketing
Michiel van Crombrugge
Yadi Yang
Thomas Otter (Goethe University Frankfurt, Germany)
Thomas Otter (Goethe University Frankfurt, Germany)
Katrijn Gielens (UNC Kenan-Flagler Business School, United States)
Dennis Herhausen (Vrije Universiteit Amsterdam) and Koen Pauwels (Northeastern University, United States)
Oded Netzer (Columbia University, United States)
Gaia Giambastiani (Vrije Universiteit Amsterdam), Joseph C. Nunes (University of Southern California, United States), and Andrea Ordanini (Bocconi University, Italy)
Beth Fossen (Indiana University, United States)
Ayelet Israeli (Harvard Business School, United States)
Stefan Stremersch (Erasmus University Rotterdam), Russell S. Winer (New York University, United States), and Nuno Camacho (Erasmus University Rotterdam)
Leonard Lee (National University of Singapore)
Silvia Bellezza (Columbia University, United States)
Jennifer Argo (University of Alberta, Canada)
Stefano Puntoni (Erasmus University Rotterdam)
Hernan Bruno (University of Cologne, Germany)
Ali Faraji-Rad (University of Maryland, United States)
Spyros Zoumpoulis (INSEAD, France)
Davide Proserpio (University of Southern California, United States)
P. K. Kannan (University of Maryland, United States)