Lemmens, A., Croux, C. and Stremersch, S. (2012). Dynamics in the international market segmentation of new product growth International Journal of Research in Marketing, 29(1):81--92.
109 key publications
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Peers, Y., Fok, D. and Franses, P.H. (2012). Modeling Seasonality in New Product Diffusion Marketing Science, 31(2):351--364.
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Dellaert, B., Donkers, B. and van Soest, A. (2012). Complexity Effects in Choice Experiment-Based Models Journal of Marketing Research, 49(3):424--434.
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Noordhoff, C., Kyriakopoulos, K., Moorman, C., Pauwels, P. and Dellaert, B. (2011). The Bright-Side and Dark-Side of Embedded Ties in Business-to-Business Innovation Journal of Marketing, 75(5):34--52.
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Landsman - Schwartz, V. and Stremersch, S. (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry Journal of Marketing, 75(6):39--54.
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Koehler, C., Breugelmans, E. and Dellaert, B. (2011). Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete versus Abstract Communications Journal of Management Information Systems, 27(4):231--260.
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Almeida Camacho, N., Donkers, B. and Stremersch, S. (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality Marketing Science, 30(2):305--320.
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Liberali, G. (2011). Comments on Product Line Design Optimization International Journal of Research in Marketing, 28(1):28--29.
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Stremersch, S., Verniers, I.(. and Croux, C. (2011). The global entry of new pharmaceuticals: a joint investigation of launch window and price International Journal of Research in Marketing, 28(4):295--308.
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Stremersch, S., Heil, O. and Lehmann, D. (2010). Marketing competition in the 21st century International Journal of Research in Marketing, 27(2):161--163.
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Haeubl, G., Dellaert, B. and Donkers, B. (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search Marketing Science, 29(3):438--455.
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Stremersch, S., Lehmann, D. and Dekimpe, M.(. (2010). Preface to 'The chilling effects of network externalities' International Journal of Research in Marketing, 27(1):1--3.
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Stremersch, S., Goldenberg, J., Libai, B. and Muller, E. (2010). The Evolving Social Network of Marketing Scholars Marketing Science, 29(3):561--567.
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Stremersch, S. and Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes Marketing Science, 28(4):690--708.
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Stremersch, S. and Van Dyck, W. (2009). Marketing of the life sciences: a new framework and research agenda for a nascent field Journal of Marketing, 73(4):4--30.
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Stremersch, S. and Lehmann, D. (2009). From the (Past) Editors (editorial) International Journal of Research in Marketing, 26(4):257--258.
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Donkers, B., van Diepen, M. and Franses, P.H. (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application Journal of Marketing Research, 46(1):120--133.
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Hauser, J., Urban, G., Liberali, G. and Braun, M. (2009). Rejoinder Response to Comments on 'Website Morphing' Marketing Science, 28(2):227--228.
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Stremersch, S. and Lehmann, D. (2009). Preface to a debate (editorial) International Journal of Research in Marketing, 26(2):153--153.
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van Diepen, M., Donkers, B. and Franses, P.H. (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26(3):180--188.