Stremersch, S. and Lemmens, A. (2009). Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes Marketing Science, 28(4):690--708.
109 key publications
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Binken, J. and Stremersch, S. (2009). The effect of superstar software on hardware sales in system markets Journal of Marketing, 73(2):88--104.
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Stremersch, S. (2008). Health and marketing: the emergence of a new field of research International Journal of Research in Marketing, 25(4):229--233.
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Stremersch, S. (2008). 25 years of IJRM: Reflections on the past and the future International Journal of Research in Marketing, 25(3):143--148.
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van Nierop, E., Fok, D. and Franses, P.H. (2008). Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements Marketing Science, 27(6):1065--1082.
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Donkers, B., Verhoef, P. and de Jong, M. (2007). Modeling CLV: A test of competing models in the insurance industry Quantitative Marketing and Economics, 5(2):163--190.
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Stremersch, S., Verniers, I.(. and Verhoef, P. (2007). The quest for citations: drivers of article impact Journal of Marketing, 71(3):171--193.
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Stremersch, S., Tellis, G., Franses, P.H. and Binken, J. (2007). Indirect Network Effects in New Product Growth Journal of Marketing, 71(3):52--74.
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Stremersch, S. and Lehmann, D. (2007). Editorial International Journal of Research in Marketing, 24(1):1--2.
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Venkataraman, S. and Stremersch, S. (2007). The debate on influencing doctors' decisions: Are drug characteristics the missing link? Management Science, 53(11):1688--1701.
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Sloot, L., Fok, D. and Verhoef, P. (2006). The Short- and Long-Term Impact of an Assortment Reduction on Category Sales Journal of Marketing Research, 43(4):536--548.
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Ghosh, M., Dutta, S. and Stremersch, S. (2006). Customizing Complex Products: When Should the Vendor Take Control ? Journal of Marketing Research, 43(4):664--679.
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Fok, D., Horvath, C., Paap, R. and Franses, P.H. (2006). A hierarchical Bayes error correction model to explain dynamic effects of price changes Journal of Marketing Research, 43(3):443--461.
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Stremersch, S. and Verhoef, P. (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24(4):585--594.
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Dellaert, B. and Stremersch, S. (2005). Marketing Mass Customized Products: Striking the Balance between Utility and Complexity Journal of Marketing Research, 42(2):219--227.
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Wendel, S. and Dellaert, B. (2005). Situation variation in consumers' media channel consideration Journal of the Academy of Marketing Science, 33(4):575--584.
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Wuyts, S.(., Stremersch, S. and Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability Journal of Marketing, 68(2):88--100.
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van den Bulte, C. and Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test Marketing Science, 23(4):530--544.
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Fok, D. and Franses, P.H. (2004). Analyzing the effects of a brand introduction on competitive structure using a market share attraction model International Journal of Research in Marketing, 21(2):159--177.
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Wuyts, S.(., Stremersch, S., van den Bulte, C. and Franses, P.H. (2004). Vertical marketing systems for complex products: A triadic perspective Journal of Marketing Research, 41(4):479--487.