Dr. Xi Chen's research focuses on quantitative marketing and empirical industrial organization, with particular interest in the influence of digital tools and platforms on consumer behavior and the implications for company strategy and public policy.
Dr. Xi Chen received his PhD in Marketing from the School of Business and Management at the Hong Kong University of Science and Technology.
Chen, X., Van der Lans, R. and Trusov, M. (2020). Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. forthcoming Management Science, :.
Chen, X., Van der Lans, R. and Phan, T. Q. (2017). Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies Journal of Marketing Research, 54(2):187--201.