Jason Roos
Biography
I work at Erasmus University, where I am an Associate Professor of Marketing in the Rotterdam School of Management. I earned my PhD from Duke University. My research has been published in Marketing Science and Management Science, and I am a recepient of the INFORMS Society for Marketing Science Dissertation Award.
My research considers questions in the areas of entertainment and information goods, digital advertising, and other online phenomena. I also study how behavioral scientists conduct experiments. I especially interested in settings where information, learning, and other types of adaptation affect choice. I use methods from Bayesian econometrics, structural causal models, and multivariate statistics. My current analytical toolkit includes R, Stan, SQL, Python, and C++.
Key publications
Publications
Daljord, Ø., Mela, C., Roos, J., Sprigg, J. and Yao, S. (2023). The Design and Targeting of Compliance Promotions Marketing Science, 42(5):866--891.
Roos, J., Mela, C. and Shachar, R. (2020). The Effect of Links and Excerpts on Internet News Consumption Journal of Marketing Research, 57(3):395--421.
Roos, J. and Shachar, R. (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies Management Science, 60(7):1617--1631.
Mela, C., Roos, J. and Deng, Y. (2013). A Keyword History of Marketing Science Marketing Science, 32(1):8--18.