• Graduate Program
    • Why study Business Data Science?
    • Program outline
    • Courses
    • Course registration
    • Admissions
    • Facilities
      • Student Offices
      • Location
      • Housing
      • Student Council
  • Research
  • News
  • Events
    • Events Calendar
    • Events archive
    • Summer School
      • Deep Learning
      • Tinbergen Institute Summer School Program
  • Alumni

Horvath, Cs. and Fok, D. (2013). Moderating Factors of Immediate, Gross, and Net Cross-brand Effects of Price Promotions Marketing Science, 32(1):127--152.


  • Affiliated author
  • Publication year
    2013
  • Journal
    Marketing Science