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556 key publications

Libai, B., Rosario, A.B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P.K., van der Lans, R., Lanz, A., Li, H.Alice, Mayzlin, D., Muller, E., Shapira, D., Yang, J. and Zhang, L. (2025). Influencer marketing unlocked: Understanding the value chains driving the creator economy Journal of the Academy of Marketing Science, 53:4--28.
Maragno, D., Wiberg, H., Bertsimas, D., Birbil, S., den Hertog, D. and Fajemisin, A. (2025). Mixed-Integer Optimization with Constraint Learning Operations Research, :.
Van Crombrugge, M. and Stremersch, S. (2025). The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers International Journal of Research in Marketing, :.
Stremersch, S., Korkames, J. and Stanley, T. (2025). Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections International Journal of Research in Marketing, :.
Boon, C., Jiang, K. and Eckardt, R. (2025). The Role of Time in Strategic Human Resource Management Research: A Review and Research Agenda Journal of Management, 51(1):172--211.
Hummel, JochemT., Berends, H. and Tuertscher, P. (2025). From Boundary Objects to Boundary Infrastructure: A Process Study of Collaboration between Big Science and Big Business Journal of Management Studies, 62(4):1644--1679.
Guyt, J., van Lin, A. and Keller, K. (2025). Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? Marketing Science, :.
Boot, A. and Vladimirov, V. (2025). Disclosure, Patenting, and Trade Secrecy Journal of Accounting Research, 63(1):5--65.
Fitzgerald, J., Stroet, P., Weissmueller, K. and van Witteloostuijn, A. (2025). Is there a foreign language effect on workplace bribery susceptibility? Evidence from a randomized controlled vignette experiment Journal of Business Ethics, 197(1):73–97.
Agostinho, R., Baptista, R., Hessels, J., Castro-Silva, H. and van der Zwan, P. (2025). The entrepreneurship fountain of youth: Younger management ranks generate more entrepreneurs Journal of Business Venturing, 40(4):.
Van Crombrugge, M. and Stremersch, S. (2025). Engagement in platform markets: A (video) game changer? Journal of the Academy of Marketing Science, :.
Amin, J., van Burg, E. and Stam, W. (2024). In Search of a Soft Landing: How Premigration Work Attainments Influence Identity Transformation Processes of Refugee Entrepreneurs Organization Science, :.
Delios, A., Tung, RosalieL. and van Witteloostuijn, A. (2025). How to intelligently embrace generative AI: the first guardrails for the use of GenAI in IB research Journal of International Business Studies, 56(4):451--460.
Biroli, P., Galama, T., von Hinke, S., van Kippersluis, H., Rietveld, N. and Thom, K. (2025). The Economics and Econometrics of Gene-Environment Interplay Review of Economic Studies, :.
Dittmann, I., Li, A.Y., Obernberger, S. and Zheng, J.(. (2025). Equity-based compensation and the timing of share repurchases: the role of the corporate calendar Journal of Accounting and Economics, :.
Gryglewicz, S. and Kolb, A. (2025). Strategic Pricing in Volatile Markets Operations Research, 73(1):444--460.
Zhang, Y., Ikonen, I., Eelen, J. and Sotgiu, F. (2025). One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing Journal of the Academy of Marketing Science, 53(2):643--672.
Keller, K. and Guyt, J. (2025). Consequences of Bottle Bills: How Bottle Deposit Return Schemes Affect Retail Prices and Lead Consumers to Larger Package Sizes Journal of Marketing, :.
Correa, J., Cristi, A., Feuilloley, L., Oosterwijk, T. and Tsigonias-Dimitriadis, A. (2025). The Secretary Problem with Independent Sampling Management Science, 71(4):2778--2801.
Nyilasy, G., Yi, S., Herhausen, D., Ludwig, S. and Dahl, DarrenW. (2025). Business-to-Investor Marketing: The Interplay of Costly and Costless Signals Journal of Marketing, 89(3):97--117.

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