Joris Demmers
Biography
Joris Demmers is Associate Professor of Marketing at the University of Amsterdam. His research examines how emerging technologies, particularly AI and digital platforms, shape consumer decision-making and societal outcomes. His current work addresses AI-assisted decision-making, privacy, and sustainable consumption. He combines behavioral experiments with computational and data-driven methods to understand when technology supports or undermines individual, business, and collective outcomes.
Publications
Demmers, J., Weihrauch, A. and Mattison Thompson, F.H. (2022). Your data is (not) my data: The role of social value orientation in sharing data about others Journal of Consumer Psychology, 32(3):500--508.
Mehta, R., Demmers, J., van Dolen, W.M. and Weinberg, C. (2017). When red means go: non-normative effects of red under sensation seeking Journal of Consumer Psychology, 27(1):91--97.