Social Media Data Analytics for Business

Social media data analysis is indispensable for businesses of all sizes. Social media provide a platform for customers to share reviews of products, they indicate directions in which the market develops and represent a powerful tool for marketing purposes. This course delves, hands-on, into the wealth of social media data which is readily available, and the manners in which this data can be collected, analyzed, and put to good use for business strategies and research. For this purpose, the course applies the advances in tools available, covering the use of sentiment analysis, basic machine learning and artificial intelligence for extracting the information in social media posts.