Franses, P.H. (2005). On the use of econometric models for policy simulation in marketing Journal of Marketing Research, 42(1):4--14.
490 key publications
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Franses, P.H. and van Oest, R.(. (2005). Which brands gain share from which brands? Inference from store-level scanner data Quantitative Marketing and Economics, 3(3):281--304.
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Stremersch, S. and Verhoef, P. (2005). Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field? Marketing Science, 24(4):585--594.
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Deun, K. and Groenen, P. (2005). Majorization algorithms for inspecting circles, ellipses, squares, rectangles, and rhombi Operations Research, 53(6):957--967.
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Verheul, I., Uhlaner, L.(. and Thurik, R. (2005). Business accomplishments, gender and entrepreneurial self-image Journal of Business Venturing, 20(4):483--518.
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Wendel, S. and Dellaert, B. (2005). Situation variation in consumers' media channel consideration Journal of the Academy of Marketing Science, 33(4):575--584.
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Boone, C., Van Olffen, W., Van Witteloostuijn, A. and De Brabander, B. (2004). The genesis of top management team diversity: Selective turnover among top management teams in Dutch newspaper publishing, 1970-94 Academy of Management Journal, 47(5):633--656.
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Plug, E. (2004). Estimating the effect of mother's schooling on children's schooling using a sample of adoptees American Economic Review, 94(1):358--368.
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Bröcheler, V., Maijoor, S. and van Witteloostuijn, A. (2004). Auditor human capital and audit firm survival. The Dutch audit industry in 1930-1992 Accounting, Organizations and Society, 29(7):627--646.
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Janssen, M.C.W. and Moraga-González, J.L. (2004). Strategic pricing, consumer search and the number of firms Review of Economic Studies, 71(4):1089--1118.
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Goeree, J. and Offerman, T. (2004). The Amsterdam Auction Econometrica, 72(1):281--294.
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Gautier, P. and Teulings, C. (2004). The right man for the job Review of Economic Studies, 71(2):553--580.
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Fok, D. and Franses, P.H. (2004). Analyzing the effects of a brand introduction on competitive structure using a market share attraction model International Journal of Research in Marketing, 21(2):159--177.
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Stremersch, S. and Tellis, G. (2004). Understanding and managing international growth of new products International Journal of Research in Marketing, 21(4):421--438.
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van den Bulte, C. and Stremersch, S. (2004). Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test Marketing Science, 23(4):530--544.
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Wuyts, S.(., Stremersch, S. and Dutta, S. (2004). Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability Journal of Marketing, 68(2):88--100.
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Wuyts, S.(., Stremersch, S., van den Bulte, C. and Franses, P.H. (2004). Vertical marketing systems for complex products: A triadic perspective Journal of Marketing Research, 41(4):479--487.
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Plug, E. and Vijverberg, W. (2003). Schooling, family background, and adoption: Is it nature or is it nurture Journal of Political Economy, 111:611--641.
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Donkers, B., Franses, P.H. and Verhoef, P. (2003). Selective Sampling for Binary Choice Models Journal of Marketing Research, 40(4):492--497.
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Stremersch, S., Weiss, M., Dellaert, B. and Frambach, R. (2003). Buying modular systems in technology-intensive markets Journal of Marketing Research, 40(3):335--350.