Özalp, H., Eggers, J. and Malerba, F. (2023). Hitting Reset: Industry Evolution, Generational Technology Cycles, and the Dynamic Value of Firm Experience Strategic Management Journal, 44(5):1292--1327.
27 key publications
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Stremersch, S., Gonzalez, J., Valenti, A. and Villanueva, J. (2023). The value of context-specific studies for marketing Journal of the Academy of Marketing Science, 51(1):50--65.
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Miric, M., Özalp, H. and Yilmaz, E. (2023). Trade-offs to using standardized tools: Innovation enablers or creativity constraints? Strategic Management Journal, 44(4):909--942.
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Daljord, Ø., Mela, C., Roos, J., Sprigg, J. and Yao, S. (2023). The Design and Targeting of Compliance Promotions Marketing Science, 42(5):866--891.
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Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718.
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Garratt, R. and van Oordt, M. (2023). Why fixed costs matter for proof-of-work based cryptocurrencies Management Science, 69(11):6482--6507.
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van Angeren, J. and Karunakaran, A. (2023). Anchored Inferential Learning: Platform-Specific Uncertainty, Venture Capital Investments by the Platform Owner, and the Impact on Complementors Organization Science, 34(3):1027--1050.