Daljord, Ø., Mela, C., Roos, J., Sprigg, J. and Yao, S. (2023). The Design and Targeting of Compliance Promotions Marketing Science, 42(5):866--891.
27 key publications
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Keller, K. and Guyt, J. (2023). A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category Journal of Marketing, 87(5):698--718.
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Liadeli, G., Sotgiu, F. and Verlegh, P. (2023). A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales Journal of Marketing, 87(3):406--427.
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Gryglewicz, S. and Kolb, A. (2023). Strategic Pricing in Volatile Markets Operations Research, :.
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Biais, B., Bisière, C., Bouvard, M., Casamatta, C. and Menkveld, AlbertJ. (2023). Equilibrium Bitcoin Pricing The Journal of Finance, 78(2):967--1014.
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Keller, K., Guyt, J. and Grewal, R. (2023). Soda Taxes and Marketing Conduct Journal of Marketing Research, :.
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Menkveld, A., Dreber, A., Holzmeister, F., Huber, J., Johanesson, M., Kirchler, M., Razen, M., Weitzel, U., Vladimirov, V., Caskurlu, T. and co-authors, O. (2023). Non-Standard Errors The Journal of Finance, :.