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Home | People | Jonne Guyt

Jonne Guyt


University of Amsterdam
Research field
Consumer Behavior, Internet and New Media


I am an Assistant Professor at Amsterdam Business School (University of Amsterdam, Netherlands). I obtained my PhD at Tilburg University. My research focuses on consumer responses in retailing.

Please feel free to contact me at: j.y.guyt@uva.nl, or visit my UvA or Google Scholar profile.


Guyt, J. and Gijsbrechts, E. (2020). Evaluating the Effectiveness of Retailer-Themed Super Saver Events Journal of Marketing, 84(2):92--113.

Guyt, J. and Gijsbrechts, E. (2018). On consumer choice patterns and the net impact of feature promotions International Journal of Research in Marketing, 35(3):490--508.

Guyt, JonneY. and Gijsbrechts, E. (2014). Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance Journal of Marketing Research, 51(6):753--772.