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Home | People | Umut Konus
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Umut Konus

Faculty

University
University of Amsterdam
Research field
Marketing
Interests
Marketing

Biography

Associate Professor of Marketing

Publications

De Keyzer, A., Schepers, J. and Konuş, U. (2015). Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension International Journal of Research in Marketing, 32(4):453--456.

Konus, U., Verhoef, P.C. and Neslin, S.A. (2014). The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice International Journal of Research in Marketing, 31(1):49--64.